Neversea: How to spin the others’ failure into your victory
Neversea proved with the last edition that you should take every opportunity. Even if it's the last day of the
TikTok trends for March 2024
TikTok trends for March are here, so get ready! Fast-paced and with an ever-expanding audience, TikTok continues to be the
Gaming content – prospects for brands
Gaming content and how in-game advertising meets both marketing, brand and performance objectives. The vast majority of marketers who come across
Okay, Digital Boomers! How Grandma Went Viral
Digital Boomers are often undervalued targets in marketing strategies and are frequently overlooked in digital briefs. Even though, especially in
Twitch Ads: how does it work?
Twitch Ads stands as a strategic addition to a mainstream platform. But let's see how appreciated it is. Originally launched as
Jung Kook for Calvin Klein: The Story and Impact of the Collaboration
Jung Kook as Brand Ambassador for Calvin Klein: How the idol’s Fanbase amplified brand reach and conversions A date between Fashion and
Super Bowl 2024 Recap: Commercial Break
Super Bowl 2024 wasn't just about touchdowns and points scored, it was also about the epic commercials that kept us
TikTok trends of January 2024
TikTok trends of January 2024 are here so get down with the cool kids with the most popular of them:
November’s TikTok trends 2023
November's TikTok trends for November are finally here. November is the transition between Halloween and Christmas, where a lot of
Gen Alpha vs. Gen Z: differences and similarities
Since we launched the Maker Studio Content Hub, we've focused in particular on the online behaviours of millennials and Gen Z