Beefy content: Kendrick vs. Drake
To keep it from seeming boring, 2024 gave us a rap beef of all things rap: Kendrick Lamar vs. Drake.
Gaming content – prospects for brands
Gaming content and how in-game advertising meets both marketing, brand and performance objectives. The vast majority of marketers who come across
Okay, Digital Boomers! How Grandma Went Viral
Digital Boomers are often undervalued targets in marketing strategies and are frequently overlooked in digital briefs. Even though, especially in
Twitch Ads: how does it work?
Twitch Ads stands as a strategic addition to a mainstream platform. But let's see how appreciated it is. Originally launched as
TikTok Search: what it’s good for (brands included)
TikTok Search is the app's own search engine that is starting to become a serious competitor to Google. Last year,
Gen Alpha vs. Gen Z: differences and similarities
Since we launched the Maker Studio Content Hub, we've focused in particular on the online behaviours of millennials and Gen Z
Eye tracking and facial decoding – how does it work?
An important stage in the Maker Studio process is the online testing of content proposals with biometric technologies (eye tracking
Creative Director or Creative Curator?
As an industry neophyte, the first mental image you instinctively associate a creative director with is Don Draper from Mad
How does GenZ buy?
How TikTok influences buying behavior and why GenZ wants to buy promoted products online. We can talk a lot about brand
Instagram vs TikTok: how young people use the platforms
We're already familiar with a multitude of content platforms - from YouTube to Facebook to Twitch to Instagram to TikTok.