Gen Alpha vs. Gen Z: differences and similarities
Since we launched the Maker Studio Content Hub, we've focused in particular on the online behaviours of millennials and Gen Z
Eye tracking and facial decoding – how does it work?
An important stage in the Maker Studio process is the online testing of content proposals with biometric technologies (eye tracking
Creative Director or Creative Curator?
As an industry neophyte, the first mental image you instinctively associate a creative director with is Don Draper from Mad
How does GenZ buy?
How TikTok influences buying behavior and why GenZ wants to buy promoted products online. We can talk a lot about brand
Instagram vs TikTok: how young people use the platforms
We're already familiar with a multitude of content platforms - from YouTube to Facebook to Twitch to Instagram to TikTok.
Forty-something years young: How does TikTok impact older Millennial adopters
The general perception of TikTok still boils down to "that channel where kids do dance challenge videos on silly sounds."
Why would you work with Maker?
Before answering the question "Why would you work with Maker?" perhaps it's better to see what Maker actually is. We're
The new roles: What are Makers, Evaluators, Testers, Curators
Whether he admits it or not, for an industry "old-timer", connecting with the younger generation is by far the biggest