Creative Director or Creative Curator?
As an industry neophyte, the first mental image you instinctively associate a creative director with is Don Draper from Mad
Top 5 trends of TikTok in July
July was no less in the trends category on TikTok and we had a number of very cool trends taking
Why Ad Agencies lose relevance for GenZ
Advertisers lose GenZ interest. It is perhaps one of the statements every agency man dreads hearing these days. The new generation
What does a Maker actually make?
About Maker Studio's most important resource, with Patricia and Bogdan. Patricia: Haters gonna hate, Makers gonna make. I particularly like this
How does GenZ buy?
How TikTok influences buying behavior and why GenZ wants to buy promoted products online. We can talk a lot about brand
BookTok – A trendsetter backed by GenZ
Every app, regardless of when it was launched and how it was developed, has several layers. But that sounds complicated,
Instagram vs TikTok: how young people use the platforms
We're already familiar with a multitude of content platforms - from YouTube to Facebook to Twitch to Instagram to TikTok.
GenZ and what they follow online
When it comes to GenZ you can say they're all the same to a point. Although we are part of
Top 5 trends of TikTok in June 2023
The time has come to talk about TikTok and the trends that have been sweeping the month of June, because
What have we learned from the creators of Maker Podcast
We've wrapped up the first season of the Maker Podcast, so now I can draw some conclusions from the discussions