Beefy content: Kendrick vs. Drake
To keep it from seeming boring, 2024 gave us a rap beef of all things rap: Kendrick Lamar vs. Drake.
Jung Kook for Calvin Klein: The Story and Impact of the Collaboration
Jung Kook as Brand Ambassador for Calvin Klein: How the idol’s Fanbase amplified brand reach and conversions A date between Fashion and
Snapchat’s Decline: Transformations in Romanian Social Media
Snapchat - when was the last time you used it? "Ghosting" by users to Snapchat. We live in an ever-changing world, Social
Valentine’s Day in Advertising through the eyes of Generation Z
Valentine's Day in Advertising or more simply put: Love, commercials and everything in between. Yasssss, Valentine's Day is coming up -
Spotify turns Advertising into an unique listening experience
In the digital age, where music content is just a click away, Spotify has established itself not only as an
TikTok trends for December 2023
TikTok trends in December or the month of gifts or Jingle Bells and other derivatives were the occasion on TikTok
Threads App, the place where you come to vent
Mark Zuckerberg: „Today we’re opening Threads App to more countries in Europe. Welcome everyone” It was with this sentence that the
Why Ad Agencies lose relevance for GenZ
Advertisers lose GenZ interest. It is perhaps one of the statements every agency man dreads hearing these days. The new generation
Instagram vs TikTok: how young people use the platforms
We're already familiar with a multitude of content platforms - from YouTube to Facebook to Twitch to Instagram to TikTok.
What have we learned from the creators of Maker Podcast
We've wrapped up the first season of the Maker Podcast, so now I can draw some conclusions from the discussions