Is there still Advertising without Art Director and Copywriter? We say so
It can be very tempting when you discover a method of producing really good communication to use and reuse it.
What have we learned from the creators of Maker Podcast
We've wrapped up the first season of the Maker Podcast, so now I can draw some conclusions from the discussions
Forty-something years young: How does TikTok impact older Millennial adopters
The general perception of TikTok still boils down to "that channel where kids do dance challenge videos on silly sounds."
Why would you work with Maker?
Before answering the question "Why would you work with Maker?" perhaps it's better to see what Maker actually is. We're
Influencers and the creator economy
Share Your Power by Smasung, #SafeToPlayHub by Durex, Fizz Up Studios by Pepsi and, last but not least, #EstiMaiPuternicaDecatCrezi powered
GenZ and how they consume video?
I've heard a lot of conspiracy theories based on this, they call us the high-speed generation, we want everything short
Role of content creators (classic vs. new)
From a consumer or follower perspective, we track them to see what kind of content they're making and what they're
The new roles: What are Makers, Evaluators, Testers, Curators
Whether he admits it or not, for an industry "old-timer", connecting with the younger generation is by far the biggest
Co-created with your consumers
https://www.youtube.com/watch?v=p9ikZM-Yp1E&ab_channel=MakerStudioMaker Studio – co-created by GenZ, proofed by dataOur vision is to connect brands with their young consumers in an