Jung Kook for Calvin Klein: The Story and Impact of the Collaboration
Jung Kook as Brand Ambassador for Calvin Klein: How the idol’s Fanbase amplified brand reach and conversions A date between Fashion and
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TikTok Search: what it’s good for (brands included)
TikTok Search is the app's own search engine that is starting to become a serious competitor to Google. Last year,
Influencers and the creator economy
Share Your Power by Smasung, #SafeToPlayHub by Durex, Fizz Up Studios by Pepsi and, last but not least, #EstiMaiPuternicaDecatCrezi powered
Role of content creators (classic vs. new)
From a consumer or follower perspective, we track them to see what kind of content they're making and what they're