{"id":14496,"date":"2024-03-25T11:18:40","date_gmt":"2024-03-25T11:18:40","guid":{"rendered":"https:\/\/makerstudio.ro\/okay-digital-boomers-how-grandma-went-viral\/"},"modified":"2024-03-25T11:42:04","modified_gmt":"2024-03-25T11:42:04","slug":"okay-digital-boomers-how-grandma-went-viral","status":"publish","type":"post","link":"https:\/\/makerstudio.ro\/en\/okay-digital-boomers-how-grandma-went-viral\/","title":{"rendered":"Okay, Digital Boomers! How Grandma Went Viral"},"content":{"rendered":"\n<h5 class=\"wp-block-heading\"><span style=\"color: #000000;\">Digital Boomers are often undervalued targets in marketing strategies and are frequently overlooked in digital briefs. Even though, especially in Romania, they are one of the most present demographics.<\/span><\/h5>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"681\" src=\"https:\/\/makerstudio.ro\/wp-content\/uploads\/2024\/03\/Ok-Digital-Boomers-Sau-cum-bunica-a-devenit-virala-2-1024x681.jpg\" alt=\"Wooden cube chart about the generations order.\" class=\"wp-image-14486\" srcset=\"https:\/\/makerstudio.ro\/wp-content\/uploads\/2024\/03\/Ok-Digital-Boomers-Sau-cum-bunica-a-devenit-virala-2-1024x681.jpg 1024w, https:\/\/makerstudio.ro\/wp-content\/uploads\/2024\/03\/Ok-Digital-Boomers-Sau-cum-bunica-a-devenit-virala-2-300x200.jpg 300w, https:\/\/makerstudio.ro\/wp-content\/uploads\/2024\/03\/Ok-Digital-Boomers-Sau-cum-bunica-a-devenit-virala-2-768x511.jpg 768w, https:\/\/makerstudio.ro\/wp-content\/uploads\/2024\/03\/Ok-Digital-Boomers-Sau-cum-bunica-a-devenit-virala-2-1536x1022.jpg 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><strong><span style=\"color: #000000;\">Digital Boomers are often undervalued targets in marketing strategies.<\/span><\/strong><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"color: #000000;\">Boomers or digital-savvy audience<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"color: #000000;\">But are Boomers the most &#8220;oppressed&#8221; category of digitalisation and content consumption? Or are they more digital-savvy than we might think at first glance?<\/span><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@anthonyhopkins\/video\/7259113983637146926\" data-video-id=\"7259113983637146926\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@anthonyhopkins\" href=\"https:\/\/www.tiktok.com\/@anthonyhopkins?refer=embed\">@anthonyhopkins<\/a> <p>Sushi made me do it.\ud83d\ude09<\/p> <a target=\"_blank\" title=\"\u266c original sound - Anthony Hopkins\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7259113996152769323?refer=embed\">\u266c original sound &#8211; Anthony Hopkins<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"color: #000000;\">One recent study, published by <em>Razorfish &amp; GWI<\/em> in December 2023, seems to point towards the 2nd hypothesis that Boomers + Technology = Love. <strong>70%<\/strong> of older people feel confident using new technologies. And <strong>34%<\/strong> tell anyone who will listen about new products and apps they&#8217;ve tried recently. This suggests a trend of early adoption among people over 50, a trend that seems to have increased over the last 15 years.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@sirpatstew\/video\/7177047417727094062\" data-video-id=\"7177047417727094062\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@sirpatstew\" href=\"https:\/\/www.tiktok.com\/@sirpatstew?refer=embed\">@sirpatstew<\/a> <p>My first TikTok!? Please enjoy day one of 12 days of mini readings from A Christmas Carol, a novel that\u2019s meant a great deal to me in my life. Cheers!  <a title=\"achristmascarol\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/achristmascarol?refer=embed\">#AChristmasCarol<\/a> <a title=\"12daysofchristmas\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/12daysofchristmas?refer=embed\">#12DaysOfChristmas<\/a> <a title=\"pstewtok\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/pstewtok?refer=embed\">#PStewTok<\/a> <\/p> <a target=\"_blank\" title=\"\u266c Bonfire sound (sound of crackling firewood)(999487) - MN Field Record\" href=\"https:\/\/www.tiktok.com\/music\/Bonfire-sound-sound-of-crackling-firewood-999487-6954396452218996738?refer=embed\">\u266c Bonfire sound (sound of crackling firewood)(999487) &#8211; MN Field Record<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"color: #000000;\">Digital Grannies<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><mark style=\"background-color: rgba(0, 0, 0, 0);\" class=\"has-inline-color has-black-color\">Deschiderea \u0219i receptivitatea Boomerilor c\u0103tre tehnologie este vizibil\u0103 \u0219i prin prezen\u021ba lor pe TikTok. Le demonstreaz\u0103 capacitatea de a fi at\u00e2t utilizatori, c\u00e2t \u0219i creatori de con\u021binut de succes.<\/mark><mark style=\"background-color: rgba(0, 0, 0, 0);\" class=\"has-inline-color has-vivid-cyan-blue-color\"> <\/mark><a href=\"https:\/\/www.tiktok.com\/@anthonyhopkins\"><strong><mark style=\"background-color: rgba(0, 0, 0, 0);\" class=\"has-inline-color has-vivid-cyan-blue-color\">Anthony Hopkins<\/mark><\/strong><\/a><mark style=\"background-color: rgba(0, 0, 0, 0);\" class=\"has-inline-color has-black-color\"> sau <\/mark><a href=\"https:\/\/www.tiktok.com\/@sirpatstew\"><strong><mark style=\"background-color: rgba(0, 0, 0, 0);\" class=\"has-inline-color has-vivid-cyan-blue-color\">Patrick Stewart<\/mark><\/strong><\/a><mark style=\"background-color: rgba(0, 0, 0, 0);\" class=\"has-inline-color has-black-color\">? Sure, why not? Desigur, vorbim de ni\u0219te actori cu zeci de ani de experien\u021b\u0103 \u00een fa\u021ba camerei. Dou\u0103 exemple mult mai relevante din Rom\u00e2nia sunt <\/mark><strong><a href=\"https:\/\/www.tiktok.com\/@bunica.gherghina\"><mark style=\"background-color: rgba(0, 0, 0, 0);\" class=\"has-inline-color has-vivid-cyan-blue-color\">Bunica Gherghina<\/mark><\/a><\/strong><mark style=\"background-color: rgba(0, 0, 0, 0);\" class=\"has-inline-color has-black-color\">, cu \u201edoar\u201d 678.2k de urm\u0103ritori, \u0219i <\/mark><a href=\"https:\/\/www.tiktok.com\/@bunicalucretia\"><strong><mark style=\"background-color: rgba(0, 0, 0, 0);\" class=\"has-inline-color has-vivid-cyan-blue-color\">Bunica Lucretia<\/mark><\/strong><\/a><mark style=\"background-color: rgba(0, 0, 0, 0);\" class=\"has-inline-color has-black-color\">, cu o comunitate de 280.3k.<\/mark><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@bunica.gherghina\/video\/7198839554500037894\" data-video-id=\"7198839554500037894\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@bunica.gherghina\" href=\"https:\/\/www.tiktok.com\/@bunica.gherghina?refer=embed\">@bunica.gherghina<\/a> <p>Pepsi Twist <a title=\"v\u0103pup\u0103mamaia\ud83d\ude0c\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/v%C4%83pup%C4%83mamaia%F0%9F%98%8C?refer=embed\">#v\u0103pup\u0103mamaia\ud83d\ude0c<\/a> <a title=\"pepsitwist\ud83c\udf4b\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/pepsitwist%F0%9F%8D%8B?refer=embed\">#pepsitwist\ud83c\udf4b<\/a> <a title=\"teleorman\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/teleorman?refer=embed\">#Teleorman<\/a> <a title=\"pepsi\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/pepsi?refer=embed\">#pepsi<\/a> <\/p> <a target=\"_blank\" title=\"\u266c sunet original - Bunica Gherghina\ud83c\udf69\" href=\"https:\/\/www.tiktok.com\/music\/sunet-original-7198839581893036805?refer=embed\">\u266c sunet original &#8211; Bunica Gherghina\ud83c\udf69<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@bunicalucretia\/video\/7349147176292846881\" data-video-id=\"7349147176292846881\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@bunicalucretia\" href=\"https:\/\/www.tiktok.com\/@bunicalucretia?refer=embed\">@bunicalucretia<\/a> <p>\ud83d\udc8cInstagram: @bunicalucretia\ud83d\ude04\u2764\ufe0f <a title=\"fy\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/fy?refer=embed\">#fy<\/a> <a title=\"fyp\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/fyp?refer=embed\">#fyp<\/a> <a title=\"fyp\u30b7\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/fyp%E3%82%B7?refer=embed\">#fyp\u30b7<\/a> <a title=\"dobrica\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/dobrica?refer=embed\">#dobrica<\/a> <a title=\"romania\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/romania?refer=embed\">#romania<\/a> <a title=\"trending\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/trending?refer=embed\">#trending<\/a> <a title=\"bunicalucretia\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/bunicalucretia?refer=embed\">#bunicalucretia<\/a> <a title=\"valcea\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/valcea?refer=embed\">#valcea<\/a> <a title=\"trucurilebunicii\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/trucurilebunicii?refer=embed\">#trucurilebunicii<\/a> <a title=\"gradinabunicii\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/gradinabunicii?refer=embed\">#gradinabunicii<\/a> <a title=\"gainilebunicii\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/gainilebunicii?refer=embed\">#gainilebunicii<\/a> <a title=\"gainidecasa\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/gainidecasa?refer=embed\">#gainidecasa<\/a> <a title=\"fyyy\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/fyyy?refer=embed\">#fyyy<\/a>  @Bunica Lucre\u021bia \u2764\ufe0f\u2764\ufe0f  @Bunica Lucre\u021bia \u2764\ufe0f\u2764\ufe0f  @Bunica Lucre\u021bia \u2764\ufe0f\u2764\ufe0f <\/p> <a target=\"_blank\" title=\"\u266c sunet original - Bunica Lucre\u021bia \u2764\ufe0f\u2764\ufe0f\" href=\"https:\/\/www.tiktok.com\/music\/sunet-original-7349147216541403936?refer=embed\">\u266c sunet original &#8211; Bunica Lucre\u021bia \u2764\ufe0f\u2764\ufe0f<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"color: #000000;\">In a world where human interactions are less and less necessary for transactions, Boomers are becoming more willing to rely on <span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/makerstudio.ro\/en\/tiktok-search-what-its-good-for-brands-included\/\"><strong>automated digital experiences<\/strong><\/a><\/span>. At the same time, they are paying attention to reviews and recommendations, with <strong>54%<\/strong> of them finding online reviews a great way to make purchase decisions.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"color: #000000;\">Despite persistent myths such as pessimism about the future and the role of technology, the reality is that Boomers are optimistic. <strong>75%<\/strong> of them believe that technology will have a positive impact on our future. As for the remaining <strong>32%<\/strong>, they believe the potential of artificial intelligence will be positive. That&#8217;s a high figure, based on a target audience past 50.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"674\" src=\"https:\/\/makerstudio.ro\/wp-content\/uploads\/2024\/03\/Ok-Digital-Boomers-Sau-cum-bunica-a-devenit-virala-1024x674.jpg\" alt=\"Digital boomer grandpa doing a TikTok dressed in a shirt with suspenders, headphones over his ears and long beard.\" class=\"wp-image-14488\" srcset=\"https:\/\/makerstudio.ro\/wp-content\/uploads\/2024\/03\/Ok-Digital-Boomers-Sau-cum-bunica-a-devenit-virala-1024x674.jpg 1024w, https:\/\/makerstudio.ro\/wp-content\/uploads\/2024\/03\/Ok-Digital-Boomers-Sau-cum-bunica-a-devenit-virala-300x198.jpg 300w, https:\/\/makerstudio.ro\/wp-content\/uploads\/2024\/03\/Ok-Digital-Boomers-Sau-cum-bunica-a-devenit-virala-768x506.jpg 768w, https:\/\/makerstudio.ro\/wp-content\/uploads\/2024\/03\/Ok-Digital-Boomers-Sau-cum-bunica-a-devenit-virala-1536x1011.jpg 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><strong><span style=\"color: #000000;\">Boomers&#8217; embrace and receptiveness to technology is also visible through their presence on TikTok.<\/span><\/strong><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><span style=\"color: #000000;\">In conclusion, Digital Boomers are a category that digital campaigns should befriend more often. Maybe even give them a proper space to express themselves. They might surprise us pleasantly.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Digital Boomers are often undervalued targets in marketing strategies and are frequently overlooked in digital briefs. Even though, especially in [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":14492,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[130,257],"tags":[545,276,215,544,547,203,546,193,201],"ppma_author":[377],"class_list":["post-14496","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-maker-voice","category-tiktok-en","tag-anthony-hopkins-en","tag-brands","tag-content-creators","tag-digital-boomers-en","tag-grandma-lucretia","tag-maker-studio-en","tag-patrick-stewart-en","tag-social-media-2-en","tag-tiktok-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.11 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Okay, Digital Boomers! 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