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TikTok is primarily a content platform. It’s not a search engine, yet it’s already the first choice for Generation Z information seekers. One possible explanation is offered by Adrienne Sheares, Social Media Consultant: Gen Z are not happy with the quality of Google searches<\/strong><\/a><\/span>. This is largely because the search engine has forced them to scroll through ads, which are often the first results in their searches. Sheares said TikTok, in contrast, offers more ways to quickly discover just the content young people are looking for. What content we’re talking about and what kind of needs it solves, below:<\/span><\/p>\n\n Fashion brands have often been criticised for using non-inclusive designs on their websites, especially for plus-size people and those with disabilities. TikTok Search goes some way to solving this problem for younger audiences, who have started typing in the SKU code of an item directly from the search bar.<\/span>
\nThis way, TikTok users can discover exactly what the product they are looking for looks like in TikTok videos, through content created by plus-size or slim fashion tiktokers.<\/span><\/p>\n\n1. Shopping (mostly clothing\/accessories)<\/span><\/h2>\n\n