{"id":14158,"date":"2023-10-12T10:28:32","date_gmt":"2023-10-12T10:28:32","guid":{"rendered":"https:\/\/makerstudio.ro\/the-swiftiefication-of-nfl-global-influencers\/"},"modified":"2023-10-12T10:56:37","modified_gmt":"2023-10-12T10:56:37","slug":"the-swiftiefication-of-nfl-global-influencers","status":"publish","type":"post","link":"https:\/\/makerstudio.ro\/en\/the-swiftiefication-of-nfl-global-influencers\/","title":{"rendered":"The swiftiefication of NFL: Global Influencers"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<p><span style=\"color: #000000;\">The swiftiefication of NFL is the most popular topic online right now. Trends come and go, but the ones that produce the most substantial content will always be <span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/makerstudio.ro\/en\/top-5-trends-of-tiktok-in-july\/\"><strong>people trends<\/strong><\/a><\/span>.<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">Taylor Swift becomes part of the NFL, and the whole world will be talking about it. When you&#8217;re a global influencer on her level, your work will be watched more closely than that of the President of the United States. However, the coming together of two huge communities, entertainment &amp; sports, wasn&#8217;t on this year&#8217;s internet people bingo list. It only took one appearance of the artist at the Chiefs game for Taylor&#8217;s fanbase to put the puzzle pieces together.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@espn\/video\/7282784926821371178\" data-video-id=\"7282784926821371178\" data-embed-from=\"oembed\" style=\"max-width: 605px;min-width: 325px;\" > <section> <a target=\"_blank\" title=\"@espn\" href=\"https:\/\/www.tiktok.com\/@espn?refer=embed\">@espn<\/a> <p>Everyone on the Chiefs couldn\u2019t believe it \ud83d\ude02 (via @Gabriella Hernandez, h\/t @miss petty lamarr) <a title=\"taylorswift\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/taylorswift?refer=embed\">#taylorswift<\/a> <a title=\"traviskelce\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/traviskelce?refer=embed\">#traviskelce<\/a> <a title=\"nfl\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/nfl?refer=embed\">#nfl<\/a> <a title=\"chiefs\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/chiefs?refer=embed\">#chiefs<\/a><\/p> <a target=\"_blank\" title=\"\u266c original sound - tvdoaudios\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7266461085493955330?refer=embed\">\u266c original sound &#8211; tvdoaudios<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><span style=\"color: #000000;\">But what exactly is the swiftiefication of NFL<\/span><\/strong><\/h2>\n\n\n\n<p><span style=\"color: #000000;\">Like a true GenZ, we&#8217;ll rely on the facts, explaining as simply as possible why Taylor Swift has turned the American football industry into her own playground.<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">Online voices say Travis Kelce and Taylor Swift are nothing more than PR at its finest. But true fans and incurable romantics stand by their opinion: there`s true love between them.<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">Whether it`s business or pleasure, the numbers have exploded across the board. This is due to the global influence that Swift supports by her mere presence.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@versefantasy\/video\/7283239235971271982\" data-video-id=\"7283239235971271982\" data-embed-from=\"oembed\" style=\"max-width: 605px;min-width: 325px;\" > <section> <a target=\"_blank\" title=\"@versefantasy\" href=\"https:\/\/www.tiktok.com\/@versefantasy?refer=embed\">@versefantasy<\/a> <p>Script writers going off <a title=\"taylorswift\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/taylorswift?refer=embed\">#taylorswift<\/a> <a title=\"swiftiesoftiktok\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/swiftiesoftiktok?refer=embed\">#swiftiesoftiktok<\/a> <a title=\"traviskelce\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/traviskelce?refer=embed\">#traviskelce<\/a> <a title=\"traviskelcetaylorswift\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/traviskelcetaylorswift?refer=embed\">#traviskelcetaylorswift<\/a> <a title=\"chiefskingdom\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/chiefskingdom?refer=embed\">#chiefskingdom<\/a> <a title=\"nfl\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/nfl?refer=embed\">#nfl<\/a> <a title=\"versegaming\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/versegaming?refer=embed\">#versegaming<\/a> <a title=\"fyp\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/fyp?refer=embed\">#fyp<\/a> <\/p> <a target=\"_blank\" title=\"\u266c Shake It Off - Taylor Swift\" href=\"https:\/\/www.tiktok.com\/music\/Shake-It-Off-6792322636253759489?refer=embed\">\u266c Shake It Off &#8211; Taylor Swift<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p><mark style=\"background-color: rgba(0, 0, 0, 0);\" class=\"has-inline-color has-black-color\">I`ll break it down for you.<\/mark><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"color: #000000;\">Taylor came to NFL games, and this generated for the NFL &amp; media:<\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"color: #000000;\">o audien\u021b\u0103 de <strong>27M<\/strong> de telespectatori at\u00e2t pentru NFL, c\u00e2t \u0219i pentru NBC &amp; Peacock, fa\u021b\u0103 de <strong>3.9M<\/strong> produse de MTV VMA \u2013 eveniment din sfera music &amp; entertainment;<\/span><\/li>\n\n\n\n<li><span style=\"color: #000000;\">the Chiefs vs New York Jets game ranked as the most-watched Super Bowl Sunday program so far. The female audience was up <strong>35%<\/strong> and the young female audience up <strong>53%<\/strong>;<\/span><\/li>\n\n\n\n<li><span style=\"color: #000000;\">NFL Social Media posts increased from <strong>1.2K<\/strong> to <strong>1.5K<\/strong> per week;<\/span><\/li>\n\n\n\n<li><span style=\"color: #000000;\">during the broadcast of the match NBC cameramen had <strong>17<\/strong> close-ups of her;<\/span><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@espn\/video\/7282536645071490350\" data-video-id=\"7282536645071490350\" data-embed-from=\"oembed\" style=\"max-width: 605px;min-width: 325px;\" > <section> <a target=\"_blank\" title=\"@espn\" href=\"https:\/\/www.tiktok.com\/@espn?refer=embed\">@espn<\/a> <p>This is awesome \u2764\ufe0f\ud83d\udc4f (via @Aubrey Curtis) <a title=\"nfl\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/nfl?refer=embed\">#nfl<\/a> <a title=\"football\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/football?refer=embed\">#football<\/a> <a title=\"taylorswift\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/taylorswift?refer=embed\">#taylorswift<\/a> <a title=\"traviskelce\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/traviskelce?refer=embed\">#traviskelce<\/a> <a title=\"chiefs\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/chiefs?refer=embed\">#chiefs<\/a> <\/p> <a target=\"_blank\" title=\"\u266c original sound - tvdoaudios\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7266461085493955330?refer=embed\">\u266c original sound &#8211; tvdoaudios<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><span style=\"color: #000000;\">On the popularity of Travis Kelce, tight end for the Kansas City Chiefs:<\/span><\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"color: #000000;\">his Instagram page has grown to over <strong>4M<\/strong> followers and his Twitter page to over <strong>1M<\/strong>;<\/span><\/li>\n\n\n\n<li><span style=\"color: #000000;\">has become the most popular athlete in the United States as well as the second most searched for on Google;<\/span><\/li>\n\n\n\n<li><span style=\"color: #000000;\">is the most requested celebrity in terms of collaborations;<\/span><\/li>\n\n\n\n<li><span style=\"color: #000000;\">is the third most searched public figure after <strong>Beyonc\u00e9<\/strong> (No. 1) and <strong>Taylor Swift<\/strong> (No. 2);<\/span><\/li>\n\n\n\n<li><span style=\"color: #000000;\">managed to &#8220;steal&#8221; the expected attention for announcing the halftime show moment for the Super Bowl by <strong>Kim Kardashian<\/strong>, which will be performed by <strong>Usher<\/strong> this year;<\/span><\/li>\n\n\n\n<li><span style=\"color: #000000;\">Travis Kelce brand sports jerseys outsold by <strong>400%<\/strong>;<\/span><\/li>\n\n\n\n<li><span style=\"color: #000000;\">the podcast he hosts with his brother, <strong>Jason Kelce<\/strong> &#8211; center for the Philadelphia Eagles, is now<strong> #1<\/strong> on Spotify &amp; Apple, and YouTube has added <strong>+200k<\/strong> new subscribers in just two weeks;<\/span><\/li>\n\n\n\n<li><span style=\"color: #000000;\">the episode &#8220;<span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/www.youtube.com\/watch?v=7Zga0N7-0j8\"><strong>Is the NFL overdoing it?<\/strong><\/a><\/span>&#8221; of the two brothers&#8217; podcast has racked up <strong>990k<\/strong> views in just <strong>48<\/strong> hours.<\/span><\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><span style=\"color: #000000;\">Global influencers, the ultimate milestone<\/span><\/strong><\/h2>\n\n\n\n<p><span style=\"color: #000000;\">Put in perspective, a personality like Taylor Swift is hard to classify as a mere influencer. That&#8217;s why swiftiefication is the most relevant example of the power of her popularity. A typical influencer has to use persuasion or specific collaborations to convince audiences that a particular product is worthwhile. Taylor just has to wear it even subtly for her followers to buy it until it sells out.<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">The general media also took advantage of the trend. It has taken up the idea of the swiftiefication of the NFL for its own segments within television and the grids.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@weatheradam\/video\/7256861506074201386\" data-video-id=\"7256861506074201386\" data-embed-from=\"oembed\" style=\"max-width: 605px;min-width: 325px;\" > <section> <a target=\"_blank\" title=\"@weatheradam\" href=\"https:\/\/www.tiktok.com\/@weatheradam?refer=embed\">@weatheradam<\/a> <p>Replying to @smileyface010 @Taylor Swift \u201cCruel Summer\u201d in the weather! <a title=\"taylorswift\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/taylorswift?refer=embed\">#taylorswift<\/a> <a title=\"taylorswifterastour\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/taylorswifterastour?refer=embed\">#taylorswifterastour<\/a> <a title=\"cruelsummer\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/cruelsummer?refer=embed\">#cruelsummer<\/a> <a title=\"tstheerastour\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/tstheerastour?refer=embed\">#tstheerastour<\/a> <a title=\"theerastour\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/theerastour?refer=embed\">#theerastour<\/a> <a title=\"theerastourtaylorswift\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/theerastourtaylorswift?refer=embed\">#theerastourtaylorswift<\/a> <a title=\"swiftie\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/swiftie?refer=embed\">#swiftie<\/a> <a title=\"erastour\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/erastour?refer=embed\">#erastour<\/a> <a title=\"erastourtaylorswift\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/erastourtaylorswift?refer=embed\">#erastourtaylorswift<\/a> <a title=\"swifttok\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/swifttok?refer=embed\">#swifttok<\/a> <a title=\"sneakingwordsintheweather\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/sneakingwordsintheweather?refer=embed\">#sneakingwordsintheweather<\/a> <\/p> <a target=\"_blank\" title=\"\u266c Cruel Summer - Taylor Swift\" href=\"https:\/\/www.tiktok.com\/music\/Cruel-Summer-6740851367465715714?refer=embed\">\u266c Cruel Summer &#8211; Taylor Swift<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p><span style=\"color: #000000;\">Although the sports and entertainment audiences have collided, most of both camps have been extremely welcoming to newcomers. Football fans explained to the artist&#8217;s fans what Travis is all about and why he is one of the NFL&#8217;s most important athletes, and the swifties introduced fans to the nuances of her albums.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@nfl\/video\/7282955602727390507\" data-video-id=\"7282955602727390507\" data-embed-from=\"oembed\" style=\"max-width: 605px;min-width: 325px;\" > <section> <a target=\"_blank\" title=\"@nfl\" href=\"https:\/\/www.tiktok.com\/@nfl?refer=embed\">@nfl<\/a> <p>let us know what questions you have, we got you \ud83e\udee1 <a title=\"football101\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/football101?refer=embed\">#football101<\/a> <a title=\"nflexplained\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/nflexplained?refer=embed\">#nflexplained<\/a> <a title=\"swifttok\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/swifttok?refer=embed\">#swifttok<\/a> <a title=\"swifties\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/swifties?refer=embed\">#swifties<\/a> <a title=\"taylorswift\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/taylorswift?refer=embed\">#taylorswift<\/a> <a title=\"nfl\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/nfl?refer=embed\">#nfl<\/a> <\/p> <a target=\"_blank\" title=\"\u266c original sound - NFL\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7282955628330847022?refer=embed\">\u266c original sound &#8211; NFL<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@jayxlawrence\/video\/7283243628024040736\" data-video-id=\"7283243628024040736\" data-embed-from=\"oembed\" style=\"max-width: 605px;min-width: 325px;\" > <section> <a target=\"_blank\" title=\"@jayxlawrence\" href=\"https:\/\/www.tiktok.com\/@jayxlawrence?refer=embed\">@jayxlawrence<\/a> <p>watch to the end for some excellent Taylor Swift NFL puns <a title=\"swifties\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/swifties?refer=embed\">#swifties<\/a> <a title=\"taylorswift\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/taylorswift?refer=embed\">#taylorswift<\/a> <a title=\"traviskelce\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/traviskelce?refer=embed\">#traviskelce<\/a> <a title=\"nfl\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/nfl?refer=embed\">#nfl<\/a> <a title=\"nfluk\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/nfluk?refer=embed\">#nfluk<\/a><\/p> <a target=\"_blank\" title=\"\u266c original sound - Jay Lawrence\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7283243728586754848?refer=embed\">\u266c original sound &#8211; Jay Lawrence<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p><span style=\"color: #000000;\">It&#8217;s still unclear whether the alleged connection between the two is just evidence of a very good PR person or simply the universe has done its work. What is certain is that men everywhere now have a reason to watch games with their girlfriends or daughters, and swifties fans will get an album worth of Grammys either way.<\/span><\/p>\n\n\n\n<p><mark style=\"background-color: rgba(0, 0, 0, 0);\" class=\"has-inline-color has-black-color\">The swiftiefication of NFL is a win win for everybody.<\/mark><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@ma_santi\/video\/7285153546914237739\" data-video-id=\"7285153546914237739\" data-embed-from=\"oembed\" style=\"max-width: 605px;min-width: 325px;\" > <section> <a target=\"_blank\" title=\"@ma_santi\" href=\"https:\/\/www.tiktok.com\/@ma_santi?refer=embed\">@ma_santi<\/a> <p>I AM SO HERE FOR THIS <a title=\"taylorswift\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/taylorswift?refer=embed\">#taylorswift<\/a> <a title=\"traviskelce\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/traviskelce?refer=embed\">#traviskelce<\/a> <a title=\"nfl\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/nfl?refer=embed\">#nfl<\/a> <a title=\"chiefskingdom\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/chiefskingdom?refer=embed\">#chiefskingdom<\/a> <a title=\"metlifestadium\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/metlifestadium?refer=embed\">#metlifestadium<\/a> <a title=\"sundaynightfootball\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/sundaynightfootball?refer=embed\">#sundaynightfootball<\/a> <\/p> <a target=\"_blank\" title=\"\u266c original sound - Maria Santiago\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7285153577545255723?refer=embed\">\u266c original sound &#8211; Maria Santiago<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>The swiftiefication of NFL is the most popular topic online right now. Trends come and go, but the ones that [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":14147,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[270,212],"tags":[410,411,386,409,412,193,407,201,408],"ppma_author":[380],"class_list":["post-14158","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-influencer-marketing-en","category-trends","tag-chiefs-en","tag-influencer-marketing-en","tag-influencers-en","tag-nfl-en","tag-podcast-en","tag-social-media-2-en","tag-taylor-swift-en","tag-tiktok-en","tag-travis-kelce-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.11 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The swiftiefication of NFL: Global Influencers - Maker Studio<\/title>\n<meta name=\"description\" content=\"The swiftiefication of NFL is the most popular topic online right now. 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