Patricia:<\/strong> Haters gonna hate, Makers gonna make.<\/em> I particularly like this phrase for the simple fact that it expresses in the most serious way what a Maker does at Maker Studio<\/strong><\/a><\/span>.<\/span><\/p>\n\n To start from the beginning, the Makers are a collective of young people from GenZ, creative and full of good ideas that can’t wait to be implemented. There are many young creatives in Romania who could come up with valuable ideas in this wonderful field we call Advertising.<\/span><\/p>\n\n As we’ve previously reported, Maker Studio creates snackable video content campaigns with these young people full of creative ideas.<\/span><\/p>\n\n Bogdan:<\/strong> Our business model is decentralized and focuses on roles, not structures. And that’s unique in this industry at the moment: Maker Studio doesn’t use the traditional processes and roles in an agency, it has no Art, Copy, Creative Director at all. Instead, it has a collective of over 100 young people. They are our creatives and strategists, generating ideas, insights, trends for agency campaigns. It’s a working process based exclusively on co-creation, agile and efficient.<\/span>
\nWe call our young creatives: Makers<\/strong>.<\/span><\/p>\n Patricia:<\/strong> Why is it really cool to be a Maker? You get a lot of benefits that don’t restrict you in any way. The sky’s the limit and where you choose to work is strictly your decision, I mean you guessed it right – you don’t go to the office. Now, I’m not talking about remote hours where you commute one day a week to the office, no. You don’t go at all. You work from anywhere, anytime. Pretty cool, huh?<\/span><\/p>\n\n The story starts with a brief. Our Makers get it from the client, of course shaped by people with agency vision to make it as understandable as possible. Then they have to come up with as many short video content ideas as possible on the brief. It’s as easy as it sounds, yes.<\/span><\/p>\n\n I think the advantage is that we, young people, live and breathe Social Media anyway. We know what’s trending on TikTok. We can tell immediately what’s catching on and we have the ability to model a specific trend or sound on the brief we get. Intuition didn’t deceive us and it really happened. We’ve already run the first campaigns by Maker Studio<\/strong>: Philadelphia Pancakes<\/a><\/strong><\/span> and Oreo<\/strong> <\/a>Pizza<\/strong><\/a><\/span>.<\/span><\/p>\n\n <\/p>\n\n Eu \u0219i Philly suntem prieteni buni, a\u0219a c\u0103 ast\u0103zi m-a ajutat s\u0103 fac cel mai bun tort de cl\u0103tite pentru ziua de na\u0219tere a prietenei mele. \ud83e\udd0d\ud83d\udc99 #philadelphia<\/a> #philly<\/a> #amunprieteninPhilly<\/a> <\/p> \u266c sunet original – andreeacorb<\/a> <\/section> <\/blockquote> ![\"GenZ](\"https:\/\/makerstudio.ro\/wp-content\/uploads\/2023\/08\/Ce-face-un-Maker-1024x683.jpg\")
Why you should work with a Maker<\/span><\/strong><\/h2>\n\n
What does a Maker do?<\/span><\/strong><\/h5>\n\n
Philadelphia Pancakes & Andreea Corb<\/strong><\/mark><\/h3>\n\n