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#BookTok is a hashtag that emerged in 2020, around the time of the pandemic, and created a subcategory in TikTok for millions of users who are passionate about books. GenZ and Millennials are the two generations that have the most active presence in this universe. And the hashtag currently has 160.9 billion hits on TikTok.<\/span><\/p>\n\n\n\n Trends have become increasingly creative, promoting reading and certain books that used to be hidden away in dark corners. Romania’s most followed creators are still on Bookstagram<\/em><\/strong>, because Romanian BookTok hasn’t caught the momentum that Instagram has been enjoying for a few years now. However, Booksstopia<\/strong> <\/span><\/a>and Lavinia Reads<\/span><\/strong><\/a> are the most accessed Romanian accounts, and as an international recommendation, Eden Victoria<\/strong> has grown so much in the last year that she ended up being nominated for the BookTok Awards<\/em> in the Creator of the Year<\/em> category.<\/span><\/p>\n\n\n\n