{"id":13195,"date":"2023-05-16T08:17:00","date_gmt":"2023-05-16T08:17:00","guid":{"rendered":"https:\/\/makerstudio.ro\/?p=13195"},"modified":"2023-06-06T12:14:47","modified_gmt":"2023-06-06T12:14:47","slug":"co-created-with-your-consumers","status":"publish","type":"post","link":"https:\/\/makerstudio.ro\/en\/co-created-with-your-consumers\/","title":{"rendered":"Co-created with your consumers"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"13195\" class=\"elementor elementor-13195\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5d0ca45 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-parallax-row-no qodef-content-aligment-left qodef-row-grid-no qodef-disabled-bg-image-bellow-no\" data-id=\"5d0ca45\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9c45a4f\" data-id=\"9c45a4f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ec0e4d8 elementor-widget elementor-widget-video\" data-id=\"ec0e4d8\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=p9ikZM-Yp1E&amp;ab_channel=MakerStudio&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.12.1 - 02-04-2023 *\/\n.elementor-widget-video .elementor-widget-container{overflow:hidden;transform:translateZ(0)}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{height:100%;width:100%;display:flex;border:none;background-color:#000}.elementor-widget-video .elementor-open-inline .elementor-custom-embed-image-overlay{position:absolute;top:0;left:0;width:100%;height:100%;background-size:cover;background-position:50%}.elementor-widget-video .elementor-custom-embed-image-overlay{cursor:pointer;text-align:center}.elementor-widget-video .elementor-custom-embed-image-overlay:hover .elementor-custom-embed-play i{opacity:1}.elementor-widget-video .elementor-custom-embed-image-overlay img{display:block;width:100%}.elementor-widget-video .e-hosted-video .elementor-video{-o-object-fit:cover;object-fit:cover}.e-con-inner>.elementor-widget-video,.e-con>.elementor-widget-video{width:var(--container-widget-width);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-406811f elementor-widget elementor-widget-text-editor\" data-id=\"406811f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.12.1 - 02-04-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><strong>Maker Studio \u2013 co-created by GenZ, proofed by data<\/strong><\/p><p>Our vision is to connect brands with their young consumers in an innovative way that makes a real impact in their campaigns. Specifically, we are the first agency in Romania to involve the young consumer directly in the creative process. We call these young consumers <strong>MAKERS.<\/strong><\/p><p>How does it work? We decentralize the classic agency structure by launching a new business model that generates snackable video content campaigns co-created by a collective of young Makers for young consumers and proofed by data.<\/p><p>This process has 3 main components:<\/p><ol><li>Co-creation with the young generation<\/li><li>Democratization of the creative process<\/li><li>Video content proofed by data<\/li><\/ol><p><strong>Co-creation with the young generation<\/strong><\/p><p>Maker Studio young Makers are at the same time consumers. Their co-creation process will involve real consumer insights that will be included in their creative ideas.<\/p><p>The co-creation process will always involve the youngest consumer. We launch Maker Studio with a GenZ Makers collective, but we&#8217;re looking forward to be the first agency to work with Generation Alpha.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-282b0b8 elementor-widget elementor-widget-image\" data-id=\"282b0b8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.12.1 - 02-04-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"614\" height=\"410\" src=\"https:\/\/makerstudio.ro\/wp-content\/uploads\/2023\/05\/co-creat.webp\" class=\"attachment-large size-large wp-image-13400\" alt=\"\" srcset=\"https:\/\/makerstudio.ro\/wp-content\/uploads\/2023\/05\/co-creat.webp 614w, https:\/\/makerstudio.ro\/wp-content\/uploads\/2023\/05\/co-creat-300x200.webp 300w\" sizes=\"auto, (max-width: 614px) 100vw, 614px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8dec4eb elementor-widget elementor-widget-text-editor\" data-id=\"8dec4eb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Democratization of the creative process<\/strong><\/p><p>Instead of classical creative teams, Maker Studio works with GenZ Makers (freelance-based) that function as idea generators.<\/p><p>Instead of a Creative Director, we have a Creative Curator that filters the Makers&#8217; ideas. The Curator &#8211; Maker relationship will be equal and collaborative, not hierarchic (Senior &#8211; Junior style).<\/p><p>Content creators will have an active role as consultants for the ideas selected by the Curator. They will use their experience to help improve and fine tune the video content. Their input will result in a video demo for the campaign.<\/p><p><strong>Video content proofed by data<\/strong><\/p><p>The video demo will be tested with biometric technology (eye tracking, facial decoding, skin response \u2013 triple technology, state of the art, the only one in Romania). This way, we will analyze the emotional response to it of a young consumer panel. Following the testing process, if needed, we adjust the video content to increase its efficiency before presenting it to the client.<\/p><p>This process will ensure a quick approval of the campaign as the testing process is extremely fast. Data-proofed campaigns will help target the young audience with tailor-made content and make correct media investments.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>https:\/\/www.youtube.com\/watch?v=p9ikZM-Yp1E&#038;ab_channel=MakerStudio Maker Studio \u2013 co-created by GenZ, proofed by data Our vision is to connect brands with their young consumers [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[130],"tags":[],"ppma_author":[376],"class_list":["post-13195","post","type-post","status-publish","format-standard","hentry","category-maker-voice"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.11 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Co-created with your consumers - 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