{"id":13177,"date":"2023-05-16T10:09:00","date_gmt":"2023-05-16T10:09:00","guid":{"rendered":"https:\/\/makerstudio.ro\/?p=13177"},"modified":"2023-06-06T11:26:41","modified_gmt":"2023-06-06T11:26:41","slug":"will-this-be-more-efficient-test-and-see","status":"publish","type":"post","link":"https:\/\/makerstudio.ro\/en\/will-this-be-more-efficient-test-and-see\/","title":{"rendered":"Will this be more efficient? Test and see."},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"13177\" class=\"elementor elementor-13177\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-edf7761 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-parallax-row-no qodef-content-aligment-left qodef-row-grid-no qodef-disabled-bg-image-bellow-no\" data-id=\"edf7761\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6282344\" data-id=\"6282344\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1f4f66c elementor-widget elementor-widget-image\" data-id=\"1f4f66c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.12.1 - 02-04-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"614\" height=\"410\" src=\"https:\/\/makerstudio.ro\/wp-content\/uploads\/2023\/05\/122.webp\" class=\"attachment-large size-large wp-image-13392\" alt=\"\" srcset=\"https:\/\/makerstudio.ro\/wp-content\/uploads\/2023\/05\/122.webp 614w, https:\/\/makerstudio.ro\/wp-content\/uploads\/2023\/05\/122-300x200.webp 300w\" sizes=\"auto, (max-width: 614px) 100vw, 614px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1138346 elementor-widget elementor-widget-text-editor\" data-id=\"1138346\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.12.1 - 02-04-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><strong>Validating Maker Studio campaigns<\/strong><\/p><p><strong>Proofed by data is in our DNA.<\/strong> We test the campaings\u2019 demo videos <strong>with Affectiva iMotions analysis software<\/strong> in order to evaluate the emotional impact and optimize them, if needed.<\/p><p>Using biometric technologies, we can quantify people\u2019s attention, emotions and physiological responses to our creative ideas. We use neuroscience to understand these reactions and adjust efficiency of our snackable video content campaigns.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-784ebe1 elementor-widget elementor-widget-image\" data-id=\"784ebe1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"614\" height=\"410\" src=\"https:\/\/makerstudio.ro\/wp-content\/uploads\/2023\/05\/eye.webp\" class=\"attachment-large size-large wp-image-13394\" alt=\"\" srcset=\"https:\/\/makerstudio.ro\/wp-content\/uploads\/2023\/05\/eye.webp 614w, https:\/\/makerstudio.ro\/wp-content\/uploads\/2023\/05\/eye-300x200.webp 300w\" sizes=\"auto, (max-width: 614px) 100vw, 614px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb5c87c elementor-widget elementor-widget-text-editor\" data-id=\"cb5c87c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>With <strong>eye-tracking<\/strong> we obtain an understanding of what attracts immediate attention, which elements get ignored, in which order elements are noticed, and how elements compare to others.<\/p><p><strong>Facial decoding<\/strong> is the process of measuring human emotions through facial expressions. With facial expression analysis you can test the impact of any content that is supposed to elicit facial responses.<\/p><p><strong>Galvanic Skin Response<\/strong> devices offer insights into a respondent\u2019s underlying physiological and psychological processes. This gives an indication of the intensity of emotion experienced when viewing our video content.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Validating Maker Studio campaigns Proofed by data is in our DNA. We test the campaings\u2019 demo videos with Affectiva iMotions [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[70],"tags":[],"ppma_author":[376],"class_list":["post-13177","post","type-post","status-publish","format-standard","hentry","category-biometrics"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.11 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Will this be more efficient? Test and see. - Maker Studio<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/makerstudio.ro\/en\/will-this-be-more-efficient-test-and-see\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Will this be more efficient? Test and see. - Maker Studio\" \/>\n<meta property=\"og:description\" content=\"Validating Maker Studio campaigns Proofed by data is in our DNA. 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